06 · Embedded · a product lead and an engineer in your team
A product lead and an engineer, embedded in your team, shipping as the target moves.
Some problems are not one project, they are a moving target. We embed a small team in yours: a product lead to keep the work aimed at what matters, and an engineer to ship it. Week after week, as the goalposts move.
Embedded pod · product lead + engineer · rolling monthly
From
$10,000 a month
A product lead and an engineer, scaled to the days a week you need.
Eight-week minimum
Embedded in your team, shipping weekly, with the code in your repo from day one.
Book a consultationWhat embedding actually buys you
How embedding runs
In your team in a week, useful in two
01
Embed
The product lead and engineer join your team, tools, and repo. By the end of week one we are shipping, not still onboarding.
02
Aim the work
The product lead works out where the real problem is this week, which is rarely where the ticket said it was, and points the build there.
03
Ship every week
The engineer turns that into working software on a weekly rhythm. You see progress you can use, not a roadmap you have to trust.
04
Adjust as it moves
Customers change their minds, the model improves, the priority shifts. We re-aim together instead of clinging to a plan from week one.
05
Leave you stronger
Your team keeps the code, the product thinking, and the habits. When you no longer need us, you are not stranded.
This is for you if
- YesYour need is ongoing and shifting, not one fixed project with a clean finish line.
- YesYou want product judgement and shipping capacity together, without two new hires.
- YesYou want your own team to get sharper by building alongside operators.
Skip it if
- NoYou have a fixed, well-defined build with an end date. Take AI-Native Product Builds.
- NoYou only need one workflow solved. A Custom GPT build is cheaper and faster.
- NoYou want bodies to hand tickets to with no say in direction.
Straight answers
A product lead and an engineer. The product lead keeps the work aimed at what actually moves your numbers and handles the hard calls. The engineer ships it. You get judgement and hands in the same engagement, which is the part most teams are missing.
Product Builds is a finite project: we build a defined thing, ship it, and hand it over. A Forward Deployed Team is ongoing: a product lead and engineer embedded in your team who keep building as the work changes. Choose Product Builds when you know exactly what you want. Choose this when the target keeps moving.
It can flex. The default is a product lead plus an engineer, which is the combination that gets the most done. We can scale the days a week each is in, or add a second engineer for a bigger push. The price moves with the shape.
An embedded product lead and engineer start at $12,000 a month, scaled to the days a week you need, with an eight-week minimum so the work has time to land. We give you the number before anything starts.
Yes. The code lives in your repository from the first commit and the work is yours. Embedded means part of your team, not a vendor holding the keys.
Put a product lead and an engineer inside your team.
Tell us the shape of the work and how many days a week you need. A real human writes back within two working days.